Successful Trade Show Tips

The beginning of each year brings another round of trade shows for most associations.  Industry suppliers are already gearing up to meet clients and potential clients to talk business in all areas of operations and services.  While trade shows are only one of many tools in a supplier’s sales and marketing tool chest, they are often the most expensive investment from the cost of the booth or sponsorship, travel, hotel accommodations, and meals to employee time and salaries. So, it’s imperative that they realize a return on the investment. Here are some tips for preparing before, onsite and after a…

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Prepping for Next Year Yet?

Start with Looking Inward While many of us are enjoying the summer, it's not too early to start thinking about the new year and getting started on developing your plans, strategies and goals for next fiscal year.  If you already are in the midst of a three or five-year plan, you may have your goals set and just need to update for recent environmental changes that have accelerated your plan or those events that have set you back.  Some organizations may need to start fresh because your plan doesn’t reflect current customers’ needs or the market environment.  Or, the plan may be…

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